Site Selection Group

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Logo design process in Dallas, Texas

Project overview

During my tenure at Site Selection Group, I held a pivotal role in managing and designing a substantial website comprising 1,100 pages, alongside the development of a blog tailored for lead generation. Our proactive content strategy included publishing 4-6 blogs monthly, complemented by targeted email marketing campaigns and a robust social media presence, effectively drawing significant traffic to the site, with an annual reach of 144,000 visitors.

My responsibilities extended to site optimization for improved Google rankings, enhancing visibility and reach in the digital landscape. I also played a key role in the optimization of landing pages to maximize lead generation, contributing to the company’s overall success and online engagement.

Project timeline

March 2021 – October 2022

Tools used

Challenges & solutions

Challenge:
Website redesign transition
Solution:
Identifying and resolving bugs while enhancing the overall design of the site, including landing pages, project pages, footer, and cleaning up blog category tags.
Challenge:
Performance optimization
Solution:
Correcting issues with performance optimization, such as compressing large media files and converting them to a next-gen format like WebP, while also addressing areas where backend code could be optimized.
Challenge:
SEO practices
Solution:
Addressing issues with SEO practices, including lack of keyword optimization, duplicate H1 and meta descriptions, broken links, and the absence of H1s on pages.

Key features

Visit the live website

For a hands-on experience of the project, visit the live website and explore its features, design, and functionality.

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