Site Selection Group
Project overview
During my tenure at Site Selection Group, I held a pivotal role in managing and designing a substantial website comprising 1,100 pages, alongside the development of a blog tailored for lead generation. Our proactive content strategy included publishing 4-6 blogs monthly, complemented by targeted email marketing campaigns and a robust social media presence, effectively drawing significant traffic to the site, with an annual reach of 144,000 visitors.
My responsibilities extended to site optimization for improved Google rankings, enhancing visibility and reach in the digital landscape. I also played a key role in the optimization of landing pages to maximize lead generation, contributing to the company’s overall success and online engagement.
Project timeline
March 2021 – October 2022
Tools used
- HubSpot
- Google Analytics
- Adobe Creative Cloud
Challenges & solutions
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Key features
- Lead-generating blog with 4-6 monthly posts
- Site integrated with a CMS, enabling leadership to utilize leads for business generation
- Optimized landing pages integrated with an email marketing campaign and a paid-search strategy
- Dedicated "Meet the Team" page introducing each employee and their contact and social media accounts
- Web pages dedicated to flyers, brochures, and white papers
- Featured projects and services to inform customers of company offerings
- Site search functionality to help users find the answers they need
- Client testimonials and case studies
Visit the live website
For a hands-on experience of the project, visit the live website and explore its features, design, and functionality.
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