Project overview
In collaboration with Christina Blacher Consulting, I delivered a comprehensive web design project that featured not only a visually appealing website but also a seamless integration of a Learning Management System (LMS) to cater to her clientele’s educational needs. From the initial wireframing stages to final development, I successfully delivered a feature-rich e-commerce platform. This platform not only streamlined the scheduling of consulting services but also provided an avenue for easy access to courses, furthering business development opportunities for her clients.
Additionally, I helped optimize the purchase flow, ensuring that the entire process, from selecting consulting products to course enrollments, was user-friendly and intuitive. Furthermore, I implemented post-purchase communication strategies that enhanced the overall user experience, keeping clients engaged and informed about upcoming courses and consulting services. This holistic approach aimed to not only create an attractive and functional website but also to establish a solid foundation for sustaining and expanding her consulting business.
Project timeline
August 2023 – October 2023 (11 weeks)
Tools used
- WordPress
- Figma
- Adobe Creative Cloud
Challenges & Solutions
Challenge:
Building a site from scratch
Solution:
Guiding the design and functionality of the website using wireframes, design inspiration, and week-to-week planning.
Challenge:
WooCommerce and LMS integration
Solution:
Woocommerce and LearnDash (LMS) were seamlessly integrated, allowing customers to purchase products on the front-end and instantly start their courses.
Challenge:
Limited company size and resources
Solution:
Automating data reporting and certificate generation using multiple APIs, saving time and effort.
Key Features
- Site integrated with an LMS, allowing clients to easily access their courses
- Customized purchase flows tailored to different product types (Consulting, Case Feedback, Course Content)
- 1-step checkout process for improved cart abandonment
- Site search functionality to allow customers to easily search the front-end site and course materials
- LMS designed with front-end branding and colors for a customized look and feel
- Progress tracking and reporting
Visit the live website
For a hands-on experience of the project, visit the live website and explore its features, design, and functionality.
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